JAMMU: The Anti-Corruption Foundation of India has recognised the remarkable efforts of Yasha Mudgal, Commissioner Secretary, Tourism Department, Jammu & Kashmir, by presenting her with the prestigious “Duty Officer Award.”
The honour was given in recognition of her exceptional leadership and dedication towards growth and promotion of tourism in the Union Territory.
Mudgal’s efforts have been instrumental in shaping policies and initiating innovative programs that have greatly impacted the tourism landscape in Jammu & Kashmir. The Anti-Corruption Foundation of India commended her visionary leadership and role in seamless execution of these initiatives, which have played a key role in bolstering the tourism sector.
Under her leadership, Jammu & Kashmir has witnessed a surge in high-profile tourism events that have positioned the Union Territory as a premier destination for adventure, sports, and cultural tourism. Landmark events such as the F4 Mega Car Show in Srinagar, Sunburn in Jammu, J&K Tourism Development Conclave in Srinagar, Maiden Kashmir Marathon and 4th PGTI J&K Golf Open 2024 in Jammu have significantly boosted tourism, attracting national and international visitors. These initiatives have not only enhanced the tourism experience but have also contributed towards economic growth of the region.
Further strengthening J&K’s position as a preferred tourism and business destination, the J&K Tourism Department recently organized MICE (Meetings, Incentives, Conferences, and Exhibitions) reach-out event in Mumbai, led by the Chief Minister of J&K. This initiative promoted J&K as a key hub for business tourism and corporate events.
Additionally, the department actively participated in SATTE (South Asia’s Travel and Tourism Exchange) 2024 in New Delhi, one of the largest travel trade shows in the region. The event served as a platform to showcase J&K’s tourism potential, attract investors and forge strategic partnerships with the global stakeholders in the travel and hospitality industry.
The award appreciates Mudgal’s achievements under the guidance of higher authorities of the Government of Jammu and Kashmir and reflects the Government of Jammu & Kashmir’s ongoing commitment towards promoting tourism, transparency and efficiency in governance. The recognition is a testament to the Government’s dedication towards making Jammu & Kashmir a prime destination for global tourists.
The award was presented by Nazakat Choudhary, Director, Anti-Corruption Foundation of India and Brand Ambassador for the Swachh Bharat Mission in J&K.
